My training and background in Graphic Design means that I have a unique perspective when it comes to managing the creative process. I’m a people-person who enjoys working closely with stakeholders to ensure intelligent, effective and high quality creative solutions that are delivered seamlessly.
I passionately believe that well considered, strategically-driven design and branding has the ability to deliver positive impact right throughout a business.
2015 – Present
Robyn&Leon
Operations Manager (formerly Client & Creative Services Manager)
I oversee the Operational Management of Robyn&Leon I strive to create business efficiencies that drive long-term value and better the customer experience. I also enjoy building relationships and engaging people at different levels across an organisation.
I have established a strong and reliable supplier network to ensure the quality delivery & implementation of our brand, digital, print and 3D projects. I enjoy the fast-paced nature of my role and my design background ensures versatility in my capabilities and a solid technical know-how
I passionately believe that well considered, strategically-driven design and branding has the ability to deliver positive impact right throughout a business.
Responsibilities / Client
Working as an extension of in-house Marketing teams to deliver engaging, on-brand collateral
Engaging and working in partnership with multiple stakeholders and cross functional teams
Solid understanding of complex organisational structures, including business streams, products and brand hierarchy
Working with stakeholders to understand key requirements and desired results for project briefs to ensure successful creative outcomes
Effectively planning and delivering multi-channel marketing campaigns as well as coordinating multiple projects with simultaneous deadlines
Ensuring brand integrity across marketing initiatives and collateral
Ensuring alignment and consistency of brand messaging and tone of voice through all channels
Responsibilities / Agency
Leading, coaching and mentoring design teams
Prioritising studio workload and resourcing accordingly, on-boarding freelancers and their management
Creative and design direction – reviewing and providing feedback on creative solutions in-line with the brief and Brand Guidelines
Planning, execution and delivery of projects on time and on budget
Quality control, ensuring all projects are output to an extremely high standard
Scoping and quoting production (digital, print and motion) to meet budgetary requirements
Building and maintaining strong working relationships with key suppliers
Management and reporting of monthly cash-flow
Key Clients
Australia Post / StarTrack
Origin and the Origin Foundation
Mastercard
GPT
Lifeline
The Quincy Hotel Group
Roads Australia
October 2014 – 2015
Freelance Design
August 2010 – September 2014
Three’s a Crowd (Melbourne)
Design Director
A very broad role, with responsibilities ranging from receiving briefs to giving client presentations to overseeing final production. In my role as Art Director, I worked closely with Account Managers and the Creative Director to ensure that jobs were delivered on time and on budget. In order to achieve this, I over-saw teams of Designers, Finished Artists, Animators and Web Developers. I have worked on a variety of rebrands from a large organisation servicing the Defence Force, to smaller not-for-profit organisations. I endeavour to remain consultative in all projects I tackle and offer clients intelligent solutions that communicate effectively.
Responsibilities
Checking, questioning and challenging creative briefs
Leading and being an active participant in group brainstorms
Overseeing a team of creatives (including Designers, Finished Artists, Animators, Web Developers)
Providing constructive feedback on presented concepts and ideas regarding their development
Art Direction of photography and film shoots
Writing and visualising conceptual presentations with solid rationale, including concise and articulate explanations of creative routes
Project Management; including working with Account Managers to develop realistic timelines and budgets for the successful completion of projects
Contributed to an enjoyable and lively working atmosphere.
Key Clients
Lanier
Ricoh
Serco Sodexo
The Victorian State Government
The DEECD (Department of Education and Early Childhood Development)
StarTrack
VDEI (Victorian Deaf Education Institute)
February 2009 – August 2010
Fresh Brand (Melbourne)
Senior Designer
Being the most Senior Creative at Fresh meant that I ran a small team of Junior and Midweight Designers, as well as Finished Artists. This role was an ideal stepping stone to my role at Three's a Crowd. At Fresh I worked on a variety of large rebrands, the most extensive being for Health Super (Industry-based Superannuation Fund), an Australian tapware designer, Sussex Taps, as well as not-for-profits, such as the RSPCA and WIRE (Womens' Information Referral Exchange).
Key Clients
Health Super
Sussex Taps
RSPCA Million Paws Walk
WIRE
Port of Melbourne Corporation
June 2004 – October 2008
Reef Design (London)
Mid–Senior Designer
This client-facing role was very broad, with responsibilities ranging from receiving briefs to client presentations, concept and design development, press checking and overseeing final production. Reef Design merged with it's sister company, Purpose, in 2009.
Key Clients
Epson UK & Europe
Land Securities
CMS Cameron McKenna
Kinleigh Folkard & Hayward
September 2003 – June 2004
Purpose (London)
Ongoing Freelance Contract
A busy, boutique design consultancy in which I worked with a Senior Designer and Creative Director on a broad range of briefs.
Key Clients
Orange UK & Europe
Models One
Breast Cancer Care
February 2001 – March 2003
Redmustard
Junior–Midweight Designer
This role involved working on print-based projects for a range of blue chip clients. This role was a great experience and a steep
learning curve as I took on a lot of responsibility very early on.
Education
2020 – 2021
Digital Marketing Institute
DMI Pro: Certificate in Digital Marketing
1998 – 2000
Monash University
Graduated with a degree in Graphic Design and Visual Communication
1997
Northland Secondary College
Folio Preparation Studies
1991 – 1996 (VCE)
Gladstone Park Secondary College
Further Training
2008
Ross Miller – 33 Above
Digital Workshop
2006
DBA & The Preddy Consultancy UK
Presentation Skills Workshop