AUSTRALIAN BUTCHERS STORE

The Australian Butchers Store is a new, large format butcher launching in multiple locations across Melbourne. They aim to provide the highest quality Australian meat at the lowest prices. A fresh, modern visual identity was developed that promotes affordability and trust. A vibrant colour palette, along with a series of product illustrations were used to create an easy to follow in-store identification system, ensuring a friendly customer experience at all touch-points.

Courtesy Red Robyn Design